Truely Tasty Treats

When you meet the owner of this business, you might be surprised to learn he’s only 15 years old. But don’t let his age fool you—this young entrepreneur has been running Truely Tasty Treats since he was 12, and he’s building something genuinely special in the pet treat industry.

Inspired By His Brother

Tygar’s brother was selling tie-dye socks at local markets and this sparked something in Tygar. He wanted his own project, something he could pour his energy into. After some research, he discovered the dog treat industry and saw an opportunity to create something different. While his brother moved on to other adventures, Tygar’s business took off, transforming from pocket money into a legitimate operation that now spans more than five different markets across Melbourne.

These days, Tygar dedicates his weekends to markets, that involve running his store and meeting customers and their dogs. Weekdays involve production after school. He’s somehow managing to balance running a growing business with school, and spending time with friends. It’s the kind of commitment most teenagers wouldn’t consider, but Tygar makes it work.

Pure Ingredients, No Compromises

Walk into Tygar’s world and you’ll find a licensed kitchen in Somerville where everything happens. It’s exactly what this business needs, and Tygar has turned it into his production hub where he creates his full range of pet treats.

The philosophy here is simple: pure, dehydrated meats with no fillers, no extras, nothing artificial. When you pick up a bag labelled chicken, you’re getting chicken. Not chicken plus mystery ingredients or preservatives. Just natural, dehydrated meat that you can feel good about feeding your dog. The range includes chicken, turkey, kangaroo, beef liver, sardines, shark cartilage for clean teeth, and green lipped mussels for joint support..

A Range That Goes Beyond Basic Treats

He also bakes peanut butter biscuits. These aren’t mass-produced treats rolling off a factory line. They’re made in small batches with the same care and attention as everything else in the range. Tygar has also developed meal toppers, powdered treats made from real meats and seafood that you sprinkle over regular meals. They’re perfect for picky eaters who need a little extra encouragement at dinnertime, and they add a nutritional boost to any meal.

The creativity doesn’t stop at the everyday products. He thinks seasonally and creates specialty items like doggy advent calendars for Christmas. He’s also looking to expand the range even further and has his sights set on attending bigger events. The business is growing, but it’s growing thoughtfully.

Quality Control At Home

Quality control happens at home with Charlotte, the family’s nine-year-old Staffy who serves as the official taste tester. Every product gets her approval before it reaches customers. If Charlotte doesn’t rate it highly, it doesn’t make the cut. It’s this kind of hands-on approach that ensures consistency and quality.

Where to Find Truely Tasty Treats

You’ll find Truely Tasty Treats at markets throughout the Peninsula, including regular stalls at Rosebud thought to Park Orchards and Caulfield. The business also operates online for those who prefer shopping from home. Beyond the regular markets, Truely Tasty Treats attends local community events like the Million Paws Walk and small pet shows around the Peninsula. Wherever there’s a dog-friendly event, there’s a good chance you’ll spot the Truely Tasty Treats.